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Most ChatGPT Users Still Rely on Google Despite the hype around AI search, most people are not using ChatGPT as a replacement for Google. According to data from Similarweb shared by SEO consultant Brodie Clark, 95.3%of users who visited ChatGPT in August also visited Google. Yet, only 14.3% of Google users visited ChatGPT. This suggests...
Read MoreWhen Automation Becomes the Architect Advertising campaigns, specifically in Google Ads, can now be launched, tested, and optimized by systems that learn and adapt with minimal human input. Tools across several platforms like Google Performance Max, Google AI Max, Meta Advantage Plus, TikTok Smart Performance, and LinkedIn Accelerate Ads are capable of driving decisions about...
Read MoreThe Ruling That Stopped Short of a Breakup In one of the most closely watched antitrust cases in tech history, U.S. District Judge Amit Mehta declined to dismantle Google’s core business units, despite finding the company had maintained monopoly power in general search. The Department of Justice had pushed for a far more aggressive remedy,...
Read MoreInconsistent AI Search Results BrightEdge, a leading SEO platform, recently published a detailed study comparing how today’s most used AI tools handle brand recommendations. The company examined tens of thousands of identical prompts across Google AI Overviews, Google AI Mode, and ChatGPT. This comes right after the news that ChatGPT is in fact using Google...
Read MoreGoogle Is Adding More Links to AI Mode Google is adding new features to AI Mode that embed more links directly into AI-generated answers. According to Robby Stein, VP of Product for Google Search, these additions include carousels of source links, smarter inline linking, and a wider rollout of the Web Guide feature. 2/ We’ve...
Read MoreThe AI Rivalry That’s Built on Google’s Back OpenAI has been positioning ChatGPT as the smarter, faster alternative to traditional search engines like Google. But behind the curtain, it’s been borrowing from the very platform it aims to replace. Recent reporting reveals that OpenAI uses a third-party service called SerpApi to quietly scrape Google’s search...
Read MoreStop Measuring the Wrong Thing In the early years of SEO, growing a law firm’s website traffic felt like the ultimate win. Simply put, more visitors meant more visibility. And more visibility meant more potential clients. At least, that was the theory. But here’s today’s reality: traffic doesn’t pay the bills. Signed cases do. When...
Read MoreThe Reputation You Didn’t Approve AI tools are already influencing how potential clients view your law firm. When someone searches for legal help, they often get a short answer at the top of the page that summarizes what the internet says about you. These responses are built from whatever data is available, whether or not...
Read MoreBeyond Search Rankings Search no longer ends with a list of links. People ask a question, and artificial intelligence gives them an answer. That answer often becomes the only thing they see. For law firms, this changes the way potential clients discover and evaluate you. It’s not enough to rank well on Google anymore. What...
Read MoreAds Where Clients Are Asking Questions in Real-Time X, the platform formerly known as Twitter, is preparing to insert advertisements directly into answers from its Grok AI chatbot. This means that when a user types a question into Grok, sponsored suggestions could appear alongside the AI’s response. For law firms, that creates the possibility of...
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