The Frustration and Success of Pay-Per-Click Campaigns
Posted on Tuesday, December 9th, 2008 at 5:36 am
Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their own, they are ultimately their most successful when used together to create an all-encompassing marketing strategy. If you’re not familiar with PPC, you may be wondering what it’s all about.
PPC campaigns can be executed using Google Adwords. Whether you are selling something as simple as homemade candles or as complex as legal services, Google Adwords has multiple settings to ensure that your advertising needs are met. Adwords is an ever-changing beast, however, constantly updating and improving their services to make the user experience more pleasant. You may want to start with taking a look at their Adwords “lessons,” but know that these study guides are only a starting point. The real way to learn how to successfully use Adwords is getting into the program and poking around. While there are strategies to building a successful PPC campaign, some success is found by good, old-fashioned trial and error.
You’ll need to constantly monitor your keywords to see which ads are working and which don’t seem to be getting any attention. Over the life of your campaign, you’ll undoubtedly start to catch on as far as what works and what doesn’t.
Perhaps the most important of a PPC campaign is properly targeting your campaign using location preferences and keywords. The more specific the better – otherwise, you may be wasting your advertising dollars advertising to someone who would never even consider buying your product. It can be tedious and frustrating to try to understand the logic behind why certain campaigns succeed while others struggle. Google is secretive about certain aspects of the Adwords program (much like they are with the algorithm that they use to determine page ranking for SEO).
At TSEG, we’re dedicated to mastering the art of PPC campaigns, no matter how frustating it can be at times. It’s just another way that we help our clients to be found by potential clients in the clutter of today’s market.
Learn about us and the services we provide by contacting TSEG at (512) 394-7234.