The Optimization Investment
Posted on Tuesday, October 28th, 2008 at 10:56 am
It’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country.
These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office decor, are strangely reluctant to invest in search engine optimization (SEO), website design, or other forms of internet marketing.
We can only ask: “Why?”
Today, more and more people are turning to the internet to find goods and services of all kinds. Consumers, particularly those under the age of 50, are far more likely to use an online search engine than to use the yellowpages. Yet many companies would rather buy a full-page ad in the phone book than invest in a new website. We can only imagine how many potential clients and customers are slipping through their fingers.
Where are your advertising dollars going?
Want to learn more about online marketing? Call TSEG at (512) 394-7234.