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Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their...
Read MoreWhen launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term “personal injury lawyer.” After several months, you manage to reach the first page of Google, and you start getting site visitors. One...
Read MoreWhy build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests...
Read MoreOur CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work. In other words, SEO is a work in progress. Not only do you have to...
Read MoreIt’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country. These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office...
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