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Get More Clients Signed With a TSEG Campaign

Perfluoroalkyl Substances (PFAS) are at the heart of a global environmental and public health concern, affecting nearly everyone on the planet. It’s been discovered that PFAS contaminants, due to their persistence and widespread use, could be present in the drinking water of more than 200,000,000 Americans. This staggering statistic underlines the ubiquitous nature of PFAS chemicals, which stem from various sources, including industrial processes, consumer products, and notably, Aqueous Film-Forming Foam (AFFF) used in firefighting.

AFFF, while critical in combating flammable liquid fires, contributes significantly to the broader PFAS contamination issue. The foam’s effectiveness in emergency response scenarios has been marred by its environmental footprint, as PFAS chemicals in AFFF pose risks to both ecological systems and human health. Individuals exposed to PFAS have pursued legal actions, seeking justice and reparation for health issues including a multitude of cancers, spotlighting the need for urgent attention and regulatory action on PFAS use and mitigation.

TSEG can help your firm generate leads for PFAS mass tort cases and turn them into signed clients. We have the experience to create a marketing plan that will help you reach, connect with, and convert potential claimants. PFAS victims need an experienced law firm they can trust. By creating clear, targeted messaging and deploying a data-driven campaign, we’ll let claimants know that you’re that law farm.

Call us at (512) 394-7234 today to find out more about our lead generation and marketing campaign services or get a free estimate.

The Dangers of “Forever Chemicals”

For corporations like DuPont and 3M, PFAS chemicals have been a lucrative venture, generating substantial revenues through their integration into various consumer and industrial products. Specifically, PFAS compounds are key ingredients in manufacturing water and stain-resistant materials for a range of textiles, including fabrics, carpets, and upholstery, contributing to an annual revenue of approximately $1 billion. Beyond textiles, PFAS are used for for lubricants and formulations for spray-on coatings, paints, and polishes, adding hundreds of millions to annual sales. These financial figures underscore the potential profit of PFAS amidst growing concerns over severe environmental and health impacts, including cancers such as:

  • Breast cancer
  • Testicular cancer
  • Kidney cancer
  • Liver cancer
  • Pancreatic cancer
  • Prostate cancer
  • Ulcerative colitis

Unfortunately, PFAS don’t break down in the environment. They contaminate everything around it, including people, animals, and groundwater. When you come in contact with it, it can get into your bloodstream through ingestion, absorption, consumption, or inhalation. The hazardous chemicals accumulate in the body, causing various health problems.

Creating a Mass Tort Campaign

3M Company began manufacturing and distributing AFFF in the 1960s. Lawsuits filed against them claim that they were aware of the dangers PFAS could cause. Despite knowing that millions of people were at risk of developing life-threatening diseases, they continued distributing their products without adequate warning labels.
PFAS creative examples


When you’re creating a campaign to gain new mass tort clients for PFAS lawsuits, you need to make sure you’re targeting the right people. You should understand their online behavior and how to draw them to your website. Individuals most at risk of PFAS exposure include:

  • Firefighters
  • Chemical plant workers
  • Military members
  • Airport workers
  • People living near a military base
  • People living near places that have recently experienced serious fires

TSEG will review your current marketing and advertising strategies to determine what is and isn’t working. We’ll develop content and create a digital marketing plan that increases your online visibility and convinces potential clients that they should hire you.

We’ll create targeted messaging for your PFAS marketing campaign that promotes engagement, and we’ll closely monitor your campaign data to identify the ads and platforms that work best for your firm. We’ll always make sure we’re spending your ad budget on the most effective channels to ensure we’re reaching the right potential clients with the right messaging.

At TSEG, we’ll also use methods to ensure excellent placement on search engines, so you stand out among the competition and get organic mass tort leads. We’ll optimize your Google search results and your PPC (Pay-Per-Click) campaign so that your website appears at the top of the search results.

Contact Us for a Free Estimate

During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your PFAS mass tort campaign, call us at (512) 394-7234.