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Roundup, manufactured by Monsanto, is the most commonly used herbicide. It is used by agricultural professionals such as farmers, gardeners, maintenance workers, and many others as an all-purpose weed killer. Nearly 300 million pounds of Roundup are used on crops worldwide each year. For several decades, Monsanto has sold Roundup knowing that glyphosate causes cancer. Rather than warning consumers about cancer risks, Monsanto chose to secure the profit of Roundup’s sales. Today, Monsanto continues to deny claims that Roundup is carcinogenic, insisting that Roundup is safe. Past advertising for the herbicide included messaging that the product is “safer than table salt.”

In early 2015, IARC (International Agency for Research on Cancer) concluded Monsanto’s Roundup herbicide is “probably carcinogenic to humans.” The cancer most associated with exposure to glyphosate is non-Hodgkin lymphoma.

Symptoms of Non-Hodgkin Lymphoma:

  • Swollen, painless, lymph nodes in groin, armpits, or neck
  • Chest pain
  • Difficulty breathing
  • Coughing
  • Abdominal pain/swelling
  • Fatigue
  • Sudden weightloss
  • Night sweats
  • Fever

More than 40,000 people have made the decision to file a lawsuit against Monsanto alleging exposure to Roundup causes cancer. Three cases have gone to trial, with verdicts of $80 million, $289.2 million and over $2 billion against Monsanto.

Now Is the Time to Acquire Roundup Cases

  • Lowest costs. Case costs in 2020 are the lowest we’ve seen.
  • Reach a bigger audience. Stay-at-home conditions due to COVID-19 mean more people are watching TV and interacting with digital content. Now is an ideal time to reach your target audience.
  • Costs to acquire cases have gone down. The increased viewership, in addition to reduced rates, bonus airings, and discounts, has led to reduced costs to get signed cases.


How TSEG Can Help

At TSEG, we manage lead-generation digital advertising campaigns to help your law firm on a wide array of platforms, including Google, Facebook, and Hulu. We will help you deliver your message about Roundup lawsuits to the potential clients and measure the return-data. The data that comes back from the ads is useful even if it does not convert to a lead. After we analyze the data, we will discover which copy, creative, and platform works best for your unique firm and message. We lever your advertising dollars in the most effective way possible, helping you to secure as many leads as you can. Our data-driven approach helps us deliver ½ to ⅓ the lead generation costs of our competitors.

In 2020, people are accustomed to the abundance of information on the internet, and they do plenty of research when deciding which firm to hire. Potential clients are no longer limited to the information that firms choose to advertise. Search engines are the tools used to seek out this information. Your firm’s search rankings will allow users to access key information like your location and customer reviews. A strong organic presence in search engines dramatically increases the chances people will pick your firm to take their Roundup case.

TSEG can also help you launch PPC, or Pay-Per-Click, campaigns. PPC helps you secure high placements on Google’s results page. PPC placements are at the top of the results page, above the maps and organic results. TSEG can help you optimize your PPC campaign so that you lower your costs while also reaching plenty of users.


Contact TSEG

TSEG, a division of Cloud[8]Sixteen, Inc., has been providing SEO services for law firms since 2007. TSEG will work closely with you to effectively spotlight your firm through your digital marketing campaign. We’ll help you identify and sign emerging mass tort leads. Contact us online or call (512) 394-7234 to learn more.