TSEG’s Story

The Early Days

This company didn’t start with a big team or a fancy office. TSEG originated from just a small group of guys in Austin, Texas who felt that law firms deserved better. Our founders, Joe Devine, Rodney Organ, Graham Smith, Joel Davis, and Kim Curtis built TSEG on that belief.

In 2007, they launched as The Search Engine Guys with SEO as the main focus. We were one of the first companies dedicated to helping law firms climb Google rankings and get more calls. But as we kept listening to what lawyers needed; those needs evolved. And our work started to grow beyond search engine optimization.

Digital marketing (and our clients’ goals) got more complex. We were no longer just a rankings and websites provider. We began scaling our company’s offerings to match our partner firms’ success. This included helping firms run nationwide mass tort campaigns, build new intake systems, and turning leads from all kinds of platforms on the internet into signed cases.

We outgrew our SEO past. So we became TSEG.

We’re now a full-suite digital marketing team trusted by some of the biggest law firms in the country to deliver signed, qualified cases at scale.

We’ve helped solo practitioners become multi-state powerhouses. We’ve helped personal injury lawyers break into mass torts. And we’ve done it without chasing trends or inflating our promises.

Lawyers that worked with us from one year to one decade saw our total commitment to their success, and they never stopped recommending us. That’s how we continue to grow.

How We Work

When it comes to legal marketing, we don’t believe in a one-size-fits-all approach. Every law firm has different goals, different intake, and different definitions of success. We take the time to understand that before we launch anything.

We’ve spent nearly 20 years building a process focused on performance data. That means we care less about vanity metrics like clicks and impressions and more about how many signed cases are actually coming through.

We look at the full picture: Intake scripting, response times, call handling, drop-off rates, and we track all of it back to marketing. We help firms improve the areas that matter most. Some just need to increase case volume. Others need organizational upgrades. We work across that range and call out what needs to be fixed.

We stay involved as much as we can. From reviewing lead quality together to reviewing case results further down the road. We refine campaigns based on what the data shows. If something is off, we address it. If something is winning, we push it further.

At every stage, the focus stays the same. Deliver signed, qualified cases at a cost that makes sense.

Why Lawyers Stay With Us

It’s a very simple concept: We earn trust by delivering what we promised.

Firms come to us because they’re tired of wasting time and money on marketing that sounds good but goes nowhere. They stay because we get results and tell the truth. Our current CEO, Chris Massaro, ensures these values are always followed throughout the entire company.

“They’re not vendors; they’re business partners. TSEG treats our success like their own.” — Ross Jurewitz, Jurewitz Law Group

We’re also selective about who we work with. Our SEO clients specifically receive total market exclusivity, with the confidence that 100% of our resources go to their success and not the competition. That keeps our campaigns sharp and our attention where it belongs.  We’ve built long-term partnerships with firms that expect more and hold us accountable, rather than chasing volume for the sake of growth.

The difference with TSEG  is that our clients know exactly where their leads are coming from, how much they’re spending, and what’s being signed. They don’t have to chase us for updates. We’re always transparent with our results.

What’s Next

The people behind TSEG are what make the whole machine work. We’re a team built on trust, accountability, and curiosity. We hire people who care about results and aren’t afraid to challenge ideas. No one hides behind titles. Everyone takes ownership.

Some of us come from marketing. Others from law, tech, design, or customer service. What we have in common is a drive to keep getting better and a respect for the firms who trust us with their growth.

We’re not interested in growing just to say we did. We grow when it helps our clients win. And we protect our culture the same way we protect their results. We truly believe that mindset is what will continue to carry us forward.